We are now preparing to sell our 2026 rice harvest directly to you.
Our farm is in Nakanojo, Gunma Prefecture, surrounded by mountains, clean water, and cool air.
What we are trying to build is more than just an online store.
We want to create a simple way to sell our rice directly to people who want to enjoy it.
We call it “Grow-as-We-Go Direct Sales.”
Rice Grown in Nakanojo
The Hokumo area of Gunma is known for its good rice-growing conditions.
The difference between day and night temperatures, together with clean water, helps produce flavorful rice.
Koshihikari rice from the Hokumo area has received the highest rank, “Special A,” three times in Japan’s national rice taste ranking: for the 2008, 2009, and 2020 harvests.
We want to bring the rice grown in this area directly from our farm to your table.
A Price That Changes with the Harvest
Rice is grown in nature.
We do not know the exact harvest amount until the rice is ready.
So we do not fix the final price at the beginning of the year.
Instead, we will set the price in three steps:
- At the beginning of the year: Reference price — ¥20,000 for 30 kg of brown rice
- Before harvest: Provisional price — adjusted according to how the rice is growing
- After harvest: Final price — based on the harvest amount and quality
We will explain the situation as clearly as possible and listen to our customers.
We want to build a fair relationship through communication, rather than simply setting a price and saying, “This is the price.”
Choose Your Purchase Interest Level
Membership is free.
Please choose the level that best matches your interest.
Level 1 — I just want to receive information
→ We will send you updates about the rice and the farm.
Level 2 — I may buy, depending on the price
→ We will contact you when the final price is decided.
Level 3 — I definitely want to buy
→ We will give you priority when we set aside rice.
Why We Recommend Brown Rice
We recommend buying our rice as brown rice.
If you polish the rice just before cooking, you can enjoy its fresh smell, shine, and taste.
You can use a small rice milling machine at home or a rice mill in your neighborhood.
It takes a little extra work, but we believe it is worth it.
Let’s Grow This Year’s Rice Together
We do not yet know exactly how much rice we will harvest.
We do not know the final price, either.
That is why we want you to follow the rice as it grows and join us in welcoming this year’s harvest.
2026 “Grow-as-We-Go Direct Sales.”
If you like this idea, please join our membership.
When the rice is ready for sale, we will contact you by email.
Let’s take the first step together—from our rice fields to your table.